Case study · Broadcast media · 2026
The Build Project
A construction series on national television, given a digital home with the polish of the broadcast.
The brief
The Build Project airs on national television. Each episode follows a real construction story, and the show carries eight sponsor brands across the season.
Before this, the show existed only on air and on YouTube. There was no home for the episodes, nowhere for sponsors to be properly presented, and no route for viewers to take part between broadcasts.
The site had to feel like it belonged to a television property, and it had to be run entirely by the production team once it launched.
What it had to do.
Five requirements shaped every decision that followed.
- 01
An episode library that updates itself
New episodes air weekly. Nobody on the production team should have to log in to publish one.
- 02
A destination for every sponsor
Eight partner brands needed their own page, each carrying its own identity inside one property.
- 03
A way for viewers to take part
The show is about real builds, so viewers needed a route to submit theirs and request services.
- 04
An editorial section the team can run
Articles and readings, published by the production team without touching a developer.
- 05
Television-grade presentation
It had to look like it belonged to a show on national television, not a contractor directory.
The approach
Filmed on site, so the material is concrete, steel and daylight. The design leans into that rather than tidying it up.
Colour
Typeface
Aa
Space Grotesk
Headlines, episode titles, partner names. One family, three weights.
Structure
Every image, locked
Episodes, partners, articles. One ratio is why the site stays consistent whoever uploads next.
Inside the site.
Six screens from the live build.
The part I am proud of.
It would have been quicker to add each episode by hand. It would also have meant a phone call every week for the life of the show.
Instead the episode library reads directly from the channel, newest first. When the team uploads an episode, it appears on the site. Nobody logs in. Nobody emails me.
The editorial section works the same way, built on custom fields so an article is a form to fill in rather than a layout to rebuild.
Recommend Kenneth Banahene
Design, development and launch. Kumasi, Ghana.
